Digital Experience Manager

Profile Snapshot

Title: Digital Experience Manager

Location: Dubai

Position Type: Full Time

Reports To: Head of E-Commerce

Department: E-commerce

What Will Your Day Look Like?

The Digital Experience Manager is responsible for defining and elevating the digital experience across direct eCommerce channels to drive conversion, engagement, and customer satisfaction.

As the Digital Experience lead within Commerce, this role establishes standards for Conversion Rate Optimization (CRO), user journeys, UX principles, experimentation, and on-site personalization. The position ensures that Direct-to-Consumer (D2C) experiences are customer-centric, commercially effective, and continuously optimized for growth.

The role also oversees digital experiences beyond core commerce platforms, including brand and content-led digital assets, ensuring consistency in user experience, performance, and alignment with overall digital and commercial strategies.

How Will You Make an Impact?

Digital Experience Standards

• Define and own digital experience standards across D2C platforms, brand websites, and key owned digital touchpoints.
• Establish principles for UX, navigation, content structure, landing page design, and conversion best practices.
• Ensure consistency and quality across digital assets that support both brand discovery and commerce.

Conversion Rate Optimization

• Define and lead the CRO framework across the D2C funnel.
• Identify conversion barriers and prioritize improvement opportunities based on data and insights.
• Drive optimization of key conversion points across browse, product, cart, and checkout journeys.

Customer Journey Optimization

• Design and optimize end-to-end customer journeys across acquisition, discovery, consideration, purchase, and post-purchase stages.
• Reduce friction and improve usability across both commerce and non-commerce digital assets.
• Ensure journeys support both customer needs and commercial objectives.
• Define how digital experiences should adapt by audience segment, behavior, or lifecycle stage.

Experimentation and Continuous Improvement

• Establish the experimentation framework to continuously improve digital experiences.
• Define test methodology, prioritization, governance, and learning agenda.
• Drive a continuous test-and-learn culture across websites and key digital touchpoints.

Non-Commerce Digital Asset Effectiveness

• Improve the effectiveness of supporting digital assets including brand websites, Meta brand pages/accounts, and Google Business listings.
• Ensure assets are accurate, up-to-date, on-brand, and optimized to support discovery, trust, and traffic generation.
• Define standards for content quality, experience consistency, and ongoing maintenance.

Experience Insights and Performance Analysis

• Translate customer behavior and digital performance data into actionable experience improvements.
• Identify friction points, underperforming assets, and content gaps across digital journeys.
• Turn insights into clear recommendations, priorities, and action plans.

Cross-Functional Alignment and Delivery

• Partner with brand, eCommerce, content, media, and technology teams to align on digital experience priorities.
• Embed experience optimization initiatives into digital and commercial roadmaps.
• Support the delivery of improvements through clear governance, prioritization, and cross-team collaboration.

Qualifications & Experience

• Bachelor’s degree in Marketing, IT, Business Management or related.
• 7–10 years of experience in digital experience: eCommerce, digital product, UX/CX, content management and conversion optimization.
• Proven hands-on experience managing and improving both web and app experiences.
• Experience working within retail and/or FMCG environments, preferably across multi-brand or multi-category portfolios.
• Strong experience in direct-to-consumer eCommerce, including website optimization, customer journey improvement, and conversion performance.
• Experience managing or influencing digital assets beyond commerce, such as brand websites, mobile apps, Google Business listings, and brand-owned social/digital touchpoints.
• Demonstrated track record of improving key commercial and experience metrics such as conversion, bounce rate, engagement, add-to-cart, and checkout completion.
• Experience working cross-functionally with eCommerce, brand marketing, content, media, product, and technology teams.
• Experience translating customer behavior and digital analytics into clear recommendations and improvement roadmaps.
• 7+ years experience in managing multi brand FMCG E-commerce.

Functional Knowledge Overview

• Strong knowledge of digital experience principles across both websites and mobile apps.
• Good understanding of eCommerce user journeys, including browse, product discovery, PDP, cart, checkout, and post-purchase experience.
• Strong knowledge of conversion rate optimization (CRO) principles, usability best practices, and digital journey design.
• Understanding of UX and interaction design fundamentals, including navigation, information architecture, content hierarchy, and mobile-first design.
• Strong experience in Content Management , including content playbooks, digital shelf, editorial content, SEO…
• Strong understanding of digital analytics and behavioral data, including how to identify friction points and opportunities across the funnel.
• Familiarity with key digital performance metrics such as conversion rate, bounce rate, engagement rate, add-to-cart, checkout completion, and revenue per visitor.
• Understanding of how non-commerce digital assets such as brand websites, Meta pages/accounts, and Google listings influence discovery, trust, traffic, and conversion.
• Knowledge of content effectiveness and digital asset quality standards across customer-facing touchpoints.
• Ability to connect customer experience improvement with commercial outcomes in a retail or FMCG context.

Note: Arabic Speaker is mandatory

Grow with Agthia – For the Better

Agthia Group is one of the region’s leading Food & Beverage companies, with a growing international footprint. We are a publicly listed company on the Abu Dhabi Securities Exchange (ADX) and part of ADQ, one of region’s largest holding companies.

Rooted in Abu Dhabi since 1978, we've grown into a global presence, operating in countries including the UAE, Saudi Arabia, Kuwait, Oman, Egypt, Turkey, and Jordan. We’ve built a diverse portfolio of over 35 market-leading brands across Water & Food, Snacking, Protein & Frozen, and Agri-Business – touching the lives of millions of consumers in more than 65 global markets. With sustainability at the core of our innovations, we’ve pioneered several world-first products, setting new benchmarks in industry and meeting the evolving needs of communities worldwide.

Over 12,000 people from more than 67 nationalities are at the heart of shaping our purpose driven future, supported by an agile environment which encourages collaboration, creativity, and the freedom to make a real difference. With a competitive benefits package, genuine opportunities to advance, and a focus on continuous learning and development, we’re committed to supporting your growth as we work together to deliver excellence “For the Better.”

Join us and be part of a team that's not just shaping the future of food and beverage but also making a meaningful impact on the world. Together, let's grow 'For the Better.'